Widely recognized by clients and peers for his imaginative approach, Darren’s unflappable nature inspires confidence and trust and what we like to think of as “controlled risk-taking.” As creative director, he sets the tone and tenor of our work, always pushing to uncover the essence of a client’s communication problem… then solving it in unexpected ways. Ultimately, Darren ensures that IOP solutions meet three fundamental criteria: that they’re unique; that they’re memorable; and, most important, that they’re appropriately linked to business goals and strategies. His award-winning work (spanning 25 years) can be found in many forms (annual reports, branding programs, packaging, identity, etc.) and includes an eclectic portfolio of businesses from pharma (Pfizer) to chemicals (Octel) to financial services (Lehman Brothers) to beauty (Clinique) and retail (Neiman Marcus). His work has been recognized by every leading design organization and is included in the Smithsonian Institute Cooper-Hewitt collection. Darren holds a BFA in Graphic Design from Art Center College of Design. He is a native of Kaneohe, Hawaii.