NYU opened a new bookstore serving both students and the surrounding community of Greenwich Village. The University needed to announce the bookstore and build excitement, while creating awareness. IOP created a cross media marketing campaign announcing and promoting the store. This campaign introduces the new NYU Bookstore to the downtown community, new students and their families. “Find Yourself” embraces the transformative and transporting power of the NYU Bookstore experience—getting lost (and found!) in the essential acts of reading and hanging out in the heart of the NYC, in the bookstore.

NYU Skirball Center for the Performing Arts appeals to a wide audience of performing arts lovers while building a new generation of supporters. The Web is their primary communication and booking tool. So, when the Skirball Center realized they needed an update, they turned to IOP to re-imagine their Web presence — and rebuild it.

We helped Skirball Center realize two strategic goals. First we reorganized their information and brought events to the forefront, leveraging the grandeur of the space and beauty of the performances to create a highly visual experience. Second, we enabled them to be self sufficient by implementing a rich content management system to simplify site management and updating—returning control of content to the Skirball staff.

Skirball Center is thrilled with the results. Michael Harrington, Director of the Skirball Center, had this to say about our collaboration:

“Not only was the design work terrific but IOP was exceptional in guiding us through the website creation process every step of the way. Sensitive to our needs, curious about our audience, and cognizant of our administrative capacity (and budget!). The IOP team worked to create a site that looks great and is easy to use from all perspectives. The positive feedback from our customers and clients was immediate. Overall, we had a great experience out of what could have easily been a nightmare”