With the 2009 Wyeth acquisition complete and a renewed focus on wellness throughout the stages of life, Pfizer wanted a unique annual review that reflected the excitement and buzz about a newly transformed company, one that is now the undisputed leader. Further, Pfizer is leading the way to a new reporting standard, integrating the corporate responsibility and annual reviews. Pfizer tasked IOP with a “game-changing annual review” and that’s exactly what we did.

IOP created LIFE/SCIENCE a double-sided book that equates human benefits and hard science, how they drive each other and Pfizer’s unique position to capitalize on both. The review chronicles, in parallel, the who, the how and the why of Pfizer’s impact on and importance to the world. Each side opens with a dynamic photo essay—LIFE celebrates stakeholders at every stage of life, SCIENCE captures Pfizer scientists and the targets of their research. The narratives meet and begin a third section, "Leading at the Intersection of Life and Science" containing information on Pfizer's leadership, purpose, business successes & results.

IOP created a breakthrough interactive annual review, using the medium to tell Pfizer's story—a newly transformed company, one that is now the undisputed leader. The online annual review accomplished three goals: 1) enhance and elaborate on the LIFE/SCIENCE stories that the print version hinted at; 2) incorporate additional content from Pfizer’s Corporate Responsibility efforts and; 3) capitalize on all of the technology that the web has to offer to create a rich and seamless user experience.

To bring the concept to life, we created 12 videos capturing Pfizer bench scientists and colleagues from across the company. We added more interactive content and resources in relevant areas to give interested readers more depth and context. To underscore the themes and messages of the review, we aggregated real-time content under the header “Today at Pfizer.” This allows users to see at-a-glance all that Pfizer is publishing (press releases, YouTube, Facebook and Twitter) across the company live, giving context to the point-in-time reporting.

Visit the site.

With a transformative acquisition nearing completion, Pfizer wanted to communicate their priorities to all stakeholders: discovering and developing new medicines, improving access to medicines and partnering to find health system solutions. To help achieve these communications goals, IOP created the 2009 Corporate Responsibility Report: “Doing The Right Things.” Pairing evocative and vibrant photography with a dynamic story, IOP communicated Pfizer’s commitment to and progress on its goals. The Responsibility Report pairs in theme and style with the Annual Review—together these documents offer stakeholders a complete picture of Pfizer’s business.

The Responsibility Report was a success within the company and among external stakeholders. Jenny Flezzani, Manager of Corporate Responsibility, had this to say about IOP:

“We continue to work with Ideas On Purpose because they are a solution-oriented partner that always exceeds our expectations. This was our second Responsibility Report with IOP, and the process was seamless—the print and the online reports went very well. IOP gave us a smart and engaging design, listened to our needs and was a partner in report development—offering helpful suggestions, adapting to our changing needs and always met deadlines. And, everyone here loves the final product.”

For the first time, Pfizer wanted to design and develop their Corporate Responsibility Report online, in addition to print. Well into the company’s plan to remake itself—and with a transformative acquisition nearing completion, Pfizer wanted to communicate their priorities to all stakeholders: discovering and developing new medicines, improving access to medicines and partnering to find health system solutions.

To help achieve these communications goals, IOP created the 2009 Corporate Responsibility Report: “Doing The Right Things.” The online report offers a point-in-time look at the Corporate Responsibility activities of the company, and complements the Responsibility section of the corporate site, linking to relevant content to enrich the user’s experience. Although IOP worked with separate teams, we created a unified message and helped introduce a revitalized Pfizer brand. The site was awarded a Bronze in the iNova Awards among other industry honors.

Visit the site.

Well into the company’s plan to remake itself, with a transformative acquisition on the horizon, Pfizer wanted to communicate the change underway in every part of the company—from the new business structure to its renewed focus and energy. To accomplish this communications imperative, IOP created the 2008 Annual Review: “Doing Things Differently.” Through an engaging story, vibrant photography and dynamic graphics, IOP communicated Pfizer’s progress in realigning the organization. The finished product was well received at Pfizer and with stakeholders. And the printed book was awarded a Gold in the International ARC Awards, among other industry honors.

For the first time, Pfizer wanted to design and develop their Annual Review online, in addition to print. So IOP translated the 2008 Annual Review: “Doing Things Differently” into an interactive experience. We added video and interactive elements, enriching the presentation of the information. The finished product was well received at Pfizer and with stakeholders. The site was awarded Silver in the International ARC Awards, Best in Show at the iNova Awards and Second Place from American Business Communicators, among other industry honors.

Visit the site.