stanley black & decker change perceptions
diversified, global and growing, stanley black & decker continues its trajectory and rapid evolution, going forward with renowned operational discipline and deliberate speed. the company engaged iop to create investor communications, helping to evolve perceptions of the company as a provider of solutions.
2010 online year in review
a solutions company.
As the primary corporate storytelling for the year, the Year in Review website is created to serve many audiences, though investors are the focus. Using all the web has to offer, while remaining iPad compatible, IOP created a site that features Stanley Black & Decker's brands, markets, people and services.
The Report was a success within the company and among external stakeholders. Kate Vanek, Director of Investor Relations had this to say about working with IOP:
“Ideas On Purpose became an instant natural extension of our team. They took the time to truly understand our business, our strategy and the messages we wanted to communicate; we felt like we were their only client based on the level of attention and detail they provided. IOP brought a rich level of value to the project; they were consistently proactive about making incremental creative and content-driven suggestions. And when it came time to execute, they absolutely made the most of the online medium. The site is great on my iPad. Overall, the work IOP delivered exceeded my expectations at every turn.”
The site has been recognized as one of the best from the League of American Communication Professionals.
2010 annual report
a solutions company.
A companion piece to the Year In Review website, the annual report showcases the company's power brands, powerful solutions and powerful ideas. The simple 10-K wrap provides a detailed CEO letter as well as an overview of the business. The piece also serves to drive traffic to the companion website.