The year was an exciting year one for the Alliance with their second new CEO in as many years and rapid progress on their mission. They needed to keep momentum and enlarge their audience. To help accomplish the communications objectives for 2009, IOP created the report “Accelerating the Pace” — a succinct and compelling story of progress and promise. With bold, simple graphics, arresting images and provocative copy, IOP clarified the need, highlighted the unique development model and showcased the pipeline and promising drug candidates. The report has been a resounding success and, as with previous IOP-designed reports, was lauded in the design and communications industries.

2008 was a year of continued progress for the Alliance with a new CEO and new focus. The Alliance shifted its efforts to concentrate on market research and access to affordable medicines. Building on the newly established priorities, IOP developed the theme "Confronting TB." This concept is structured around active words, telling the story of the Alliance: “fight, create, innovate, overcome,” etc.— from research and development through clinical trials to market access. These action-oriented headlines are supported by emotionally charged photos from TB clinics around the world, along with detailed information graphics illustrating the Alliance's innovative approaches. The report has been a huge success, furthering the Alliance’s work and mission as well as garnering many communications and design awards.