Tyco set aggressive environmental goals for the company: reduce greenhouse gas emissions, water use and waste by 25% over the next five years. And, many local initiatives across the global company were under way. Tyco created an umbrella program—Vital World—to bring the disparate efforts together, and to focus the company’s energies on the unified goals. Tyco needed to introduce this new program to its 100,000+ employees worldwide, and then launch it to the public.

IOP created a visual identity for the program, starting with the logo. The logo symbolizes the the earth and its natural resources, and is made up of smaller shapes representing Tyco businesses and employees working collaboratively to make up the Vital World initiative. The program launched to employees globally on Earth Day 2010. The initial communication vehicles included posters and an online presence on their intranet, as well as the “dashboard,” a graphic they will use to update progress against their goals.

For 2009, IOP recommended Tyco focus on their global customers to tell the overall Tyco story, encompassing all of their unique businesses in a holistic approach that articulates their combined value to the markets they serve and all stakeholders. IOP created the theme “I rely” which showcased a customer in each of their main businesses paired with the Tyco employees who meet their needs through the suite of customized solutions for specific client challenges and goals. Each case study uses first person testimonials and portrait photography to capture the vital role Tyco fills across many business sectors. Through the client’s point of view, we learn how each relies on Tyco and its portfolio of companies, for essential products and services. And, most importantly, the human component that is essential for solving and executing their unique needs.

Tyco has made significant progress reshaping the company. But, with several segments of the company now spun-off into independent entities, much is misunderstood about the company and the value it provides. Tyco needed a report that helped further define who Tyco is, for both its broad employee audience as well as investors.

IOP collaborated with Tyco to achieve their communications goals—to expand and enhance perceptions of the company with both internal and external audiences. IOP presented Tyco in a fresh way, developing the theme “More Than,” pairing sweeping photography with unexpected facts to showcase Tyco’s breadth and depth. IOP crafted an editorial structure to draw readers in, helping them discover something new and surprising about Tyco in each of its business units, and ultimately Tyco as a whole.