Ideas On Purpose is 25!

IOP turns 25 in 2025. To celebrate a quarter of a century, we’re looking forward, looking back, and looking all around — at our work, our city, our people, and our inspiration.

Watch this space for more to come as we celebrate all year long!

25 Years of Branding. They’ve come in all shapes!

25 Years of Great People. These people are our kind of people!

IOP Memorable Moments

It’s been a journey. Here are just a few of the highlights.

2024 🏳️‍🌈
IOP Partner, John Connolly, is featured in Pride Business

2024 & 2023 ⭐️
We are named Best in Business by Inc. Magazine, and we were honored again in 2024

2022 🌀
We compiled our favorites of the logos we designed over the previous 22 years.

Geometric 20 NYC

2020 🥳
IOP turns 20!

2019 🌈
IOP becomes officially certified as an LGBT Business Enterprise by the NGLCC. We’ve been certified every year since.

2018 👀
ideasonpurpose.com launches with the branding you see today.

2017 👩‍🏫
IOP partner, Michelle M. Marks, is honored with the New York Brava Award by SmartCEO magazine

2012 💪
IOP earns the Titanium Achievement Award for the greatest percentage of wins at the ARC Awards

2011 📝
We publish our first of many whitepapers reviewing trends in corporate reporting

2007 🐖
Pig, the most generous and honorable sign of the Chinese zodiac, is the first installment of our New Years poster series

2004 📸
IOP is profiled for the first time in Graphic Design USA

2003 🔭
IOP partner, Darren Namaye, is featured in GDUSA‘s People To Watch list

2001 🚀
Our very first website launches

2000 – 2025 🌟
For a quarter of a century, we’ve strived to do good work with good people, and our efforts have been recognized time and again