IOP’s Perspective on Marketing Communications and Sustainability
Effective marketing needs to consider sustainability challenges. But sustainability communicators have different priorities—environmental and social. What’s a brand to do?
Effective marketing needs to consider sustainability challenges. But sustainability communicators have different priorities—environmental and social. What’s a brand to do?
Wintrust, a family of locally run community banks, worked with IOP to create their 2023 Corporate Social Responsibility Report.
April 1, 2024
Another year, another IR Magazine win for our clients. We’re thrilled Hilton’s 2022 ESG Report won the Best ESG Reporting (large cap) award for the second year in a row in IR Magazine’s 2024 Awards. The Awards serve as a vital benchmark for leading companies in the US. The Hilton team received several awards and we are thrilled to continue to support their reporting efforts.
No matter what communication you are working on—a website, campaign, or a sustainability report—you can benefit from expert writing.
Assessing ESG impacts from two angles is double materiality: how a business is financially impacted by ESG topics, also known as financial materiality, and how a business impacts people and the environment (impact materiality).
In the US the sustainability/ESG landscape is shifting to mandatory reporting. What does that mean, and how to best prepare?
What happens when your report becomes more regulated? What’s the opportunity, and the risk?
We attended the second IFRS Sustainability Symposium to listen and learn about the future of reporting. There were a few key takeaways.
Dominion Energy partnered with Ideas On Purpose to create their digital Sustainability & Corporate Responsibility Report and Sustainability microsite.
What’s their interest level? How do they consume information? It’s possible to design your communications for maximum effect.
February 5, 2024
We’re thrilled Hilton’s 2022 ESG Report and Coca-Cola’s 2022 Business & Sustainability Report have been shortlisted for Best ESG Report in IR Magazine’s 2024 Awards. IR Magazine’s Awards serve as a vital benchmark for companies doing the best in investor relations in the US. Winners will be announced in March.
January 4, 2024
What does 2024 hold for communicating ESG? IOP’s co-founder Michelle Marks spoke with Reuters on the topic ahead of their Responsible Business event:
“As companies are reporting and communicating on these topics, it will be more important than ever to tie sustainability and ESG to the business and the way they operate,” says Marks. “Sustainability is not just ‘eco this’ and ‘green that;’ it is actions legitimately helping company performance.”
Download your free copy and read the full whitepaper: https://1.reutersevents.com/LP=36299