Insights
12 Strategies to Get People Reading your CSR or Sustainability Report
Your CSR or Sustainability Report is the result of a lot of time, effort and money. These tested strategies will each increase engagement.
Insights
Who Really Cares About Your Sustainability Report? And Why?
Today it is a best practice for companies of all sizes to be proactive, and transparent. Learn why. (Updated July 2019)
Insights
The Soul of Your Report: Performance or Purpose?
What’s best practice? Performance is the data, numbers and results. Purpose is the why, the narrative and long-term view. Here’s why your Sustainability, ESG, CSR, or Financial report needs to present both effectively.
Insights
2018 Trends in Corporate Reporting White Paper
Is a Responsibility or Sustainability Report a must have? Do companies still do Annual Reports? Should you consider a digital version? What about video?
News
United Technologies won a 2018 Questar Video Award
June 1, 2018
United Technologies won Bronze in the 2018 International Questar Video Awards for the Videos we created for the 2017 Annual Report. Watch all 5 videos in the microsite here.
Insights
5 Practical Reasons to Create a Digital Annual or Responsibility Report
These stakeholder communications serve defined audiences, but resonate far beyond those audiences if well strategized and promoted.
Insights
6 Tips for Promoting Your Online Annual or Responsibility Report
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
News
NYU Langone launches digital research report
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
News
Two IOP annual reports named to the 2016 ARC 100
January 19, 2017
The International ARC Awards announced the winners of the ARC 100 — the world’s top annual reports for 2015. We are proud to be included twice, for Nielsen and Pfizer. See the winners gallery here.
Insights
Whitepaper: 2016 Trends in Corporate Reports
Our sixth annual trend report looks at what the Fortune 200 produced this year. It shows how companies of influence are shaping the evolution of corporate reporting.
Insights
Video in Corporate Communications and Investor Relations
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
News
Michelle Marks speaks at Citi Investor Relations Acadamy
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.