United Technologies
Corporate Website
What We Did
- Digital Strategy
- Digital Design
- Information Architecture
- User Experience Design
- Website Development
- Website Maintenance
UTC engaged IOP to reimagine and redesign UTC.com from the ground up. For this sprawling conglomerate with multiple businesses and major brands, IOP worked to streamline navigation and create clear organization while moving to a visually rich format.
IOP assembled a team of best-in-class partners, working with DataArt (technology) and Atlantic 57 (content), while IOP led on Information Architecture, User Experience, User Interface and Visual Design. The team initially created a state-of-the-art website in SharePoint, and then redesigned and replatformed it on SiteCore in 2019. We continue to support and evolve it today.
The site is optimized to serve key stakeholder and influencer audiences including job seekers, investors, sustainability community members, and the media. We are supporting the company in a time of dynamic change.
Through out the years long engagement, the team has run a continual improvement process, adding content and features, adapting to changes, enhancing and improving the user experience across all devices and viewports.
