National Resident Matching Program
Digital Program Directory
What We Did
- Digital Strategy
- Site & Data Architecture
- Visual Design
- Website Development & Maintenance
Long-time IOP partner National Resident Matching Program (NRMP) came to us with a vision: a comprehensive, easy-to-use directory for Main Residency MATCH applicants that would help them find, and understand the application requirements of residency programs. With over 50,000 applicants annually and 6,000+ programs at ~875 institutions, they needed a solution that was not just robust but also user-friendly and mobile optimized.
IOP stepped up to the challenge by designing and building a searchable, sortable, and filterable directory where you can navigate vast amounts of information effortlessly. The Program Directory build was fast-paced, functionality-focused, and designed with NRMP’s current branding and website in mind. After a thorough wire-framing process, we built a website generated and continuously updated from R3 Data—their proprietary system to manage the MATCH.
Search results auto-populate as soon as an applicant has entered search criteria. Applicants can easily find the programs that they want and narrow their search. Detail pages beautifully organize data, making it easy for students to find their programs, locate contact information, confirm application services, and connect with the right people for next steps or questions.
We supported and promoted the launch with graphics for sharing and social media. The feedback has been overwhelmingly positive, with users praising the ease and efficiency of the new directory. We’re proud to have played a small role in easing the application process for thousands of future physicians.
The Program Directory website was awarded Bronze in the Campaigns category of the 2024 iNova Awards for Excellence in Corporate Websites.
