United Technologies
Investing in the USA Campaign
What We Did
- Digital Strategy
- Information Architecture
- User Experience Design
- Digital Design
- Infographic Design
- Social Media Assets
- Website Development
- Website Hosting & Maintenance
United Technologies wanted to promote its investments in people across the United States. IOP created a platform for the corporate reputation campaign, extending the digital brand we developed on the corporate site.
The microsite served as the “home base” for information and a resource for the media. This campaign ran on social media, news outlets and on all company websites and intranets.
IOP conceived, designed and developed the site in a few weeks, and supported the campaign by hosting the site as well as creating a toolkit of promotional assets. We supported the company and the government relations group in its communications efforts.
