Insights
Rebranding Insights: An Interview With Shari Shapiro of Kids In Crisis
A client’s perspective on the rebranding process and its real-world impact.
A client’s perspective on the rebranding process and its real-world impact.
“On behalf of Kids In Crisis and the children and families we serve, I can’t thank you enough for everything that you have done for us. We are better today because of you. Our message is clearer because of you. Our look is fresh and new because of you. We know we have our work […]
What is a brand? How is it different from the process of branding? We’ve worked with a lot of brands here at Ideas On Purpose — here’s a good overview of the difference.
Once the exclusive domain of the C-suite, internal branding — a state in which employees fully grasp and live by a business’s values — is now a critical component at every level of a company.
Outdated branding, inconsistently applied, is confusing people. Invest in your brand, it pays dividends with all your key audiences. Here’s how.
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?