What your corporate website needs.
Corporate site visitors are not coming frequently, so when they do they need to easily find what they need. Use your website to explain who you are, what you do and why you do it. What’s missing from yours?
Corporate site visitors are not coming frequently, so when they do they need to easily find what they need. Use your website to explain who you are, what you do and why you do it. What’s missing from yours?
A client’s perspective on the rebranding process and its real-world impact.
Once the exclusive domain of the C-suite, internal branding — a state in which employees fully grasp and live by a business’s values — is now a critical component at every level of a company.
Outdated branding, inconsistently applied, is confusing people. Invest in your brand, it pays dividends with all your key audiences. Here’s how.
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?
How do you know when it’s time to redo your corporate website? The corporate site is not usually part of your day to day thinking—it is there, supporting your communications, branding, PR and social media efforts, but is it working hard enough?