Professional branding is a foundation for growth, an asset for any organization that wants to further its mission, raise its profile and expand its audience.
When you do what you said you’d do, and communicate it well, you have your credible ESG story.
Ideas On Purpose engaged in a series of assignments to help Boston Scientific raise the profile of their Sustainability content and improve their reporting.
IOP created NYU Langone Health’s departmental annual reports used to raise the institution’s brand reputation among key influencers nationwide.
Demystify the branding process for companies considering – and perhaps feeling daunted by the idea of – a rebrand.
February 18, 2020
IOP created a system of publications and digital emails highlighting the achievements of 2019 as outreach for all of NYU Langone Health’s departments to help build their national reputation as a preeminent academic medical center.
Branding is as important for a nonprofit as it is for a for-profit. Learn how branding saves resources and get insights on brand-building.
Corporate site visitors are not coming frequently, so when they do they need to easily find what they need. Use your website to explain who you are, what you do and why you do it. What’s missing from yours?
A client’s perspective on the rebranding process and its real-world impact.
What We Did Digital Strategy Information Architecture User Experience Design Digital Design Infographic Design Social Media Assets Website Development Website Hosting & Maintenance United Technologies wanted to promote its investments in people across the United States. IOP created a platform for the corporate reputation campaign, extending the digital brand we developed on the corporate site. […]
Once the exclusive domain of the C-suite, internal branding — a state in which employees fully grasp and live by a business’s values — is now a critical component at every level of a company.
What We Did Creative & Campaign Strategy Digital Design Digital Strategy Infographic Design Information Architecture User Experience Design Website Development To announce the close of the merger and formation of QuintilesIMS to all employees globally, QuintilesIMS partnered with IOP to create a Day 1 microsite containing information and FAQs for employees of both legacy companies. […]