3 Building Blocks to Optimize Your Website
What are the characteristics of a good website? Beautiful and easy to use… should be everyone’s goal.
What are the characteristics of a good website? Beautiful and easy to use… should be everyone’s goal.
Our eyes are naturally drawn to anything that moves. Animations in just the right places, we can make web pages feel more fluid, dynamic, and modern.
Corporate site visitors are not coming frequently, so when they do they need to easily find what they need. Use your website to explain who you are, what you do and why you do it. What’s missing from yours?
These stakeholder communications serve defined audiences, but resonate far beyond those audiences if well strategized and promoted.
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
When you have decided to create a digital version of your annual or responsibility report there are many options.
Your corporate website exists for one reason: to engage people who count in an essential conversation about why your company matters. Are you audience-centric? Or just talking to yourself?
How do you know when it’s time to redo your corporate website? The corporate site is not usually part of your day to day thinking—it is there, supporting your communications, branding, PR and social media efforts, but is it working hard enough?