Projects
News
Stanley Black & Decker site wins silver in 2017 iNova
December 7, 2017
The winners of the 17th Annual International iNOVA Awards Competition honoring excellence in corporate websites were announced. StanleyBlackandDecker.com won silver. We’re in great company!
News
Excellence recognized in the 2017 WebAwards
September 8, 2017
We’re thrilled to announce two IOP-designed websites have been recognized in the 2017 WebAwards with the Standard of Excellence WebAward. EcoSpaces Education won in the Education and Nonprofit categories. Stanley Black & Decker won in the B2B and Manufacturing categories. Learn more about the WebAwards here.
Insights
5 Practical Reasons to Create a Digital Annual or Responsibility Report
These stakeholder communications serve defined audiences, but resonate far beyond those audiences if well strategized and promoted.
News
United Technologies wins in 2017 Questar Video Awards
May 30, 2017
United Technologies won Bronze in the 2017 International Questar Video Awards for the CEO video we created for the 2016 Annual Report. Watch the video here.
Projects
Stanley Black & Decker: Corporate Website
News
Stanley Black & Decker launches new corporate website
May 22, 2017
Stanley Black & Decker launched a new corporate website showcasing the company’s purpose and timed to their investor day. Targeted for an audience of media, investors, potential employees and other key stakeholders, the site is a highly visual take on the digital industrial company. Ideas On Purpose was tapped to lead the visual design and content creation for the site. Collaborating with a multidisciplinary team we crafted a dynamic, flexible system to support the company in a time of rapid growth. Be sure to take a look.
Insights
6 Tips for Promoting Your Online Annual or Responsibility Report
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
News
NYU Langone launches digital research report
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
Insights
The Impact of Brand Building: An Interview with EcoSpaces’ Frank Mentesana
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Insights
Video in Corporate Communications and Investor Relations
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
News
Michelle Marks speaks at Citi Investor Relations Acadamy
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.