September 8, 2017
We’re thrilled to announce two IOP-designed websites have been recognized in the 2017 WebAwards with the Standard of Excellence WebAward. EcoSpaces Education won in the Education and Nonprofit categories. Stanley Black & Decker won in the B2B and Manufacturing categories. Learn more about the WebAwards here.
These stakeholder communications serve defined audiences, but resonate far beyond those audiences if well strategized and promoted.
May 30, 2017
United Technologies won Bronze in the 2017 International Questar Video Awards for the CEO video we created for the 2016 Annual Report. Watch the video here.
May 22, 2017
Stanley Black & Decker launched a new corporate website showcasing the company’s purpose and timed to their investor day. Targeted for an audience of media, investors, potential employees and other key stakeholders, the site is a highly visual take on the digital industrial company. Ideas On Purpose was tapped to lead the visual design and content creation for the site. Collaborating with a multidisciplinary team we crafted a dynamic, flexible system to support the company in a time of rapid growth. Be sure to take a look.
You’ve decided to create an online report. Great! But how will you get people to experience it? The web doesn’t work like print, you have to drive your audiences to your site. In other words, you need to market your site. And it’s best to make your plan before the launch. The following tips are simple and each will increase traffic. (Updated May 2017)
February 20, 2017
NYU Langone has launched the digital home for its marquee Research Report. This marks the initial foray into digital reporting for the institution. This report is one of nearly a dozen IOP is working on. Visit the site.
Branding is a fundamental need for every organization. It’s the foundation for your distinctiveness and a platform to better communicate your mission and reach more people.
Opportunities, examples and practical tips for success. Initially presented at the Citi Depositary Receipt Services IR Academy in New York City.
September 23, 2016
Michelle Marks spoke to Investor Relations professionals at the Citi Depositary Receipt Services IR Acadamy in New York City. The topic: “The power of video in IR: CEO interviews, virtual site visits and investment brand-building.” See the slides here.
When you have decided to create a digital version of your annual or responsibility report there are many options.