Playing the Long Game: Why Businesses Won’t Abandon Sustainability
March 4, 2025
Sustainability remains a strategic imperative for businesses, despite political shifts. IOP Principal and Co-Founder, Michelle M. Marks, spoke with Reuters Events about why that is and how smart businesses are navigating these uncertain times.
The business case for sustainability remains compelling — from operational efficiency and cost savings to maintaining competitive advantage and meeting customer expectations. Smart companies understand that sustainability is integral to long-term success, regardless of short-term political headwinds.
“I haven’t seen wholesale abandonment… Rather, companies are focusing their efforts on the things they can actually affect,” Michelle tells Reuters. “Smart companies dedicated to long-term thinking will not swing wildly—they stay the course.”
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