Brilliant Earth
Sustainability & Mission Report Website
What We Did
- Creative Strategy
- Digital Strategy
- Digital Design
- Infographic Design
- PDF Digital Design
- Website Design
- Website Development
Brilliant Earth partnered with Ideas On Purpose to create their interactive Mission Report website — highlighting their sustainability, transparency, inclusivity, and impact. We worked with Brilliant Earth to design the Mission Report site to fit seamlessly with the main site, supporting the content and the customer journey while reinforcing credibility.
The site is friendly, approachable, and on trend — using a specialized handwriting font, dynamic and striking photography, with special features and animations to engage visitors. There are infographics and charts, interactive cards showing the origins of specific gemstones, as well as an interactive map with more detail about the country of origin and Brilliant Earth’s processes.
As a sustainably focused brand, Brilliant Earth highlights the circularity and renewable aspects of their business. The interactive Circularity in Action infographic gives users more information about how Brilliant Earth repurposes their raw materials, including recycled jewelry from customers. The compact site is full of detailed information consumers are looking for, and appeals to their customer, Millennial and Gen-Z shoppers.
